The Gender Wage Gap Within Society - 1050 Words

Throughout history females have often times not been treated fairly compared to their male counterparts. The gender wage gap has been a real and prevalent thing in our society. Even in the present, women are inclined to get lower salaries than men throughout the world, and most importantly the United States where the constitution says â€Å"all men are created equal.† All salaries are on a weekly basis and percentages are cents a woman earns per dollar a man earns. Although, there is much we can do as individuals to stop discrimination in the work force. The United States’ wage gap is caused by discrimination against women, who have less opportunities for higher paying jobs, and in order to eradicate this issue in our country and worldwide, women need to be treated impartially in the workforce. There are many reasons why the gender wage gap exists in society. One of them is that there is blatant and unconscious bias against women that has built up over centuries. In America women have equal access and completion rates (add some statistics on this?) of higher education and in some places, even more than men, but they still do not necessarily have the same opportunities after they graduate. Many women end up with lower level and therefore lower paying careers. This also is not necessarily a result of women not being ambitious enough, most women are simply unable to work as much as men and some even quit their jobs once they get families. This fact that women simply work less hoursShow MoreRelatedThe Gender Wage Gap Within Society1281 Words   |  6 PagesThroughout history females have never been treated fairly compared to their male counterparts. The gender wage gap has been a real and prevalent thing in our society. Even in the present, women are inclined to get lower sala ries than men throughout the world, and most importantly the United States where the constitution says â€Å"all men are created equal.† All salaries are on a weekly basis and percentages are cents a woman earns per dollar a man earns. Though many are currently working to fix the situationRead MoreGender Inequality And Gender Equality Essay1540 Words   |  7 Pagesmyth about gender equality. It isn t a reality yet. Today, women make up half of the U.S. workforce, but the average working woman earns only seventy-seven percent of what the average working man makes. But unless women and men both say this is unacceptable, things will not change† stated Grammy Award winner, Beyoncà © (Knowles-Carter 34). Although in the twenty-first century, women are still fighting for equality to simply be paid the same amount as men. The main causes of this gender inequalityRead MoreGender Wage Gap By Susan B. Anthony875 Words   |  4 Pagesmovement was just beginning in the United S tates. Even after all this time, the gender wage gap is a still hot topic in the United States today. Popular stars and politicians including Kate Winslet, Jennifer Lawrence, and Hillary Clinton all have something to say about it. There is even a section of thewhitehouse.gov dedicated to discussing the gender wage gap which is the comparison of women s wages to men’s wages in the United States (â€Å"Equal Pay†). It is pretty common knowledge in the United StatesRead MoreEqual Pay Act Of 19631382 Words   |  6 Pagesreceiving less pay than males in the workforce is known as the Gender Wage Gap. Equal Pay Act of 1963 The wage gap has been a problem in the workplace for a long time now, but we are seeing constant progress. In 1963, the Equal Pay Act was signed into place, this law was passed to try and abolish any type of wage disparity based on gender. This law has made a difference in our country with closing the wage gap. The problem remains that the wage gap continues to close at very slow rate. In 1963, women earnedRead MoreWomen s Unequal Treatment Of Women1139 Words   |  5 PagesVirtually, every known society past and present, women have not been treated as an equal to men. According to (UN NATIONS WEBSITE DEFINITON OF UNEQUAL TREATMENT of women CITATION HERE)it is unequal treatment of individuals based on their gender. UN agencies and most governments agree on the principle of gender inequality. The question at large is what accounts for the difference between the rhetoric of equality and the reality of inequality? The single aspect of gender inequality of men and womenRead MoreDiscrimi nation, Policies, And The Gender Wage Gap1088 Words   |  5 Pages Discrimination, Policies, and The Gender Wage-Gap   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For decades, the gender wage-gap has been an ongoing issue in Canada. Since then, women’s rights have changed and allowed them to obtain career positions much like men. Although women have successfully fought for their rights, the issues of the gender wage gap, and sexist stereotypes continue in Canada. The Canadian Government needs to strengthen its discrimination policies so it can rectify and allow for equal opportunity, support parentalRead MoreThe Industrial Revolution : The World Into The Forward And Advanced World We Live1387 Words   |  6 Pagesmuch of society, primarily the lives of women; although women were given job opportunities, their lives during the industrial revolution were unfortunate due to the working conditions, large wage gap, and lack of a social status. The Industrial Revolution is defined as an economic transition in society, specifically involving the means of production. The Industrial Revolution was started in order to specialize, mechanize, and organize the means of production, in turn reforming society as a wholeRead MoreGender Inequality : Gender Pay Gap975 Words   |  4 PagesThe gender pay gap in Hollywood The gender pay gap is the difference in pay earned by men and the pay earned by women.( Pay Equity Commission, 2012). There are various ways in measuring the pay gap between genders, such as full- time or full- year wage. Statistics Canada data ( 2012) displayed that the gender pay gap in Ontario was 26% for full- time and full- year employments, which means for every C$1 earned by a man, a woman earned 74 cents( Pay Equity Commission,2012).The pay gap has been narrowingRead MoreGender Pay Gap : Inequity, Work And Society1482 Words   |  6 PagesGender Pay Gap: Inequity, Work and Society In Australia over the last 20 years, it is documented that a person’s income and wages, differs based on one’s gender, known as the gender pay gap (The Conversation, 2017; Workplace Gender Equality Agency (WGEA), 2017c). This paper will discuss what a gender pay gap is, various economic explanations for this gap, summarise sociological responses, and identify possible policy recommendations and their implications. The gender pay gap is generally measuredRead MoreWomen Have Always Seen A Gap In Pay, But Recently The Dispute1639 Words   |  7 PagesWomen have always seen a gap in pay, but recently the dispute about the gender wage gap has aroused and angered many in the U.S. Many Americans have labeled businesses as sexist due to the gap in pay among men and women. As many people know, men and women have many differences such as caring for children, different interests when it comes to the workforce, and many others. Naturally men and women have many differences that cause a bit of a gap when it comes to pay. While gender is most definitely a

Essay on The Bane of Humanity Analyzing Young Goodman...

The fight between good and evil is present inside every person. For example, forgiveness and revenge are on opposite ends of the spectrum, yet people may be more inclined to seek revenge instead of choosing to forgive. Thus, humanity is in a constant struggle to fight against an evil inclination. Nathaniel Hawthorne portrays this human dilemma in his short story â€Å"Young Goodman Brown†, which is about a man leaving his loving wife to travel into the forest for the night. He believes no harm will come of his actions and promises a fulfilling life with his wife after his encounter. Instead, Brown’s errand within the forest changes his aspect on the whole of humanity and uproots his beliefs in God. Hawthorne uses his characters’ names, Faith’s†¦show more content†¦The town views her as the perfect example for the Christian lifestyle. However, Brown sees Goody Cloyse in the forest, worshiping the Devil. She is not truly good as her name suggests, a nd she causes Brown to lose all faith in God. Hawthorne is demonstrating that if the most spiritual woman in the town cannot withstand evil inclinations, as well as a supposedly good man like Brown, then the whole of humanity does not have a chance. Secondly, Goodman Brown’s wife, Faith, is a sweet, young woman who has a secret life within the darkness that haunts the forest. At first, she wants nothing more but to care for her husband and keep him safe. She begs Brown to stay with her that night, as if something has â€Å"warned her what work is to be done tonight† (Hawthorne 380). Faith seems to already know what will happen to Brown if he gives into his evil inclinations. Therefore, despite her warning him about the dangers and darkness, she hypocritically participates in the cult worshiping just like everyone else. Her purity is a mask to hide her true character underneath. Hawthorne uses Faith’s actions to show that people are liable to be hypocrites and ar e drawn to evil. Lastly, the entire town is seen during Goodman Brown’s meeting in the forest, and he discovers their hypocritical and evil worship ceremony. These townspeople include the deacon of ministry, Goodman Brown’s old Sunday school teacher, as well as his own wife, Faith. The major hypocrisy of Goody Cloyse andShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagesstarting point for getting to grips with the field of organization theory. Dr Martin Brigham, Lancaster University, UK McAuley et al. provide a highly readable account of ideas, perspectives and practices of organization. By thoroughly explaining, analyzing and exploring organization theory the book increases the understanding of a field that in recent years has become ever more fragmented. Organization theory is central to managing, organizing and reflecting on both formal and informal structures,

POETRY ANALYSIS Argumentative Essay Example For Students

POETRY ANALYSIS Argumentative Essay It is possible to compare and contrast poetry from different literary periods by selecting a poem from each period and examining its use of structure, style, and imagery to enhance its theme. In the Elizabethan period, â€Å"Lullaby,† by Richard Rowlands; in the Romantic period, Samuel Taylor Coleridge’s â€Å"Youth and Age;† in the Victorian period, â€Å"A Child’s Laughter,â€Å" by Algernon Charles Swinburne; and in the Modern period, Jessica Hagedorn’s â€Å"Sorcery,† the reader will come to the conclusion that they have minor similarities as well as significant differences in the areas of structure, style, theme and imagery.The Romantic poem called â€Å"Youth and Age,† by Samuel T. Coleridge and the Modern poem, â€Å"Sorcery,† by Jessica Hagedorn are similar in structure. Out of these two poems, neither one of them have stanzas that have a set number of lines, nor do they have set rhyme schemes. For example in â€Å"Yo uth and Age,† there are three stanzas which contain at first seventeen lines, then twenty-one lines and finally eleven lines. In comparison, â€Å"Sorcery† has seven stanzas with a varying number of lines in each stanza. Thus, these poems are free verses. In Algernon C. Swinburne’s â€Å"A Child’s Laughter,† he uses his own particular rhyme scheme to portray the message of his poem. Each stanza consists of five lines and every fifth line rhymes. For example, in the fifth line of the first stanza the speaker states, â€Å"All sweet sounds together† and in the fifth line of the second stanza the speaker states, â€Å"Wind in warm wan weather.† In Richard Rowlands’ â€Å"Lullaby† there is also a pattern. Each stanza consists of six lines and every fifth and sixth line is the same through out the poem. These repeated lines are as follows: â€Å"Sing lullaby, my little boy† and Sing lullaby, mine only joy.† Therefore, â€Å"A Child’s Laughter† contains an aabbc- ddeec pattern and â€Å"Lullaby† contains an aabbcc-ddeecc pattern. Furthermore, in â€Å"A Child’s Laughter† the speaker addresses children, he states, â€Å"Something seen and heard of men Might be half as sweet as when Laughs a child of seven.† By this quotation, the audience can surmise that the speaker means that there is no sweeter sound he can hear, than that of a child’s laughter. In â€Å"Lullaby†, the speaker’s choice of subject is also children, he or she states, â€Å"Meantime his love maintains my life and gives my senses her rest.† In other words, this child is his or her only reason for living. The reader can infer that these poems are similar in theme because both of their messages stress the innocence and sweetness of children. All of the poems that have been chosen appear to have a common style. In Richard Rowlands’ â€Å"Lullaby† and â€Å"A Child’s Laughter,† by Algernon Charles Swinburne both speakers mediate on his love or passion for children. In Samuel Taylor Coleridge’s â€Å"Youth and Age,† the speaker focuses on the nature of the aging human. Last but not least, in â€Å"Sorcery,† by Jessica Hagedorn, the speaker stresses the beauty of an individual. Because each of these poems mediate or focus on life, nature and/or love, they can be classified as being lyrical in style. There is a drastic change in the use of language from the Elizabethan and the Romantic periods to the Victorian and the Modern periods. In â€Å"Lullaby† and â€Å"Youth and Age,† the poets use words like â€Å"thy† and â€Å"Thou,† when in â€Å"A Child’s Laughter† and â€Å"Sorcery† words like those are replaced with the words â₠¬Å"you† and â€Å"I.† Because the Elizabethan and Romantic poems are written in this manner, they seem to be more difficult for the audience to grasp, however; the use of these words made the poems very easy to classify in periods. The reader can infer that as opposed to all the rest of the poetry, the theme of â€Å"Sorcery† seems to be more straightforward. For example, after reading the lines â€Å"there are some people i know whose beauty is a crime†¦who make you so crazy that you don’t know whether to throw yourself at them or kill them,† the reader knows right away that the theme of the poem is that outstanding beauty in an individual can never be overlooked. In contrast, the lines â€Å"Nought cared this body for wind or weather† and â€Å"When Youth and I lived in’t together,† in the poem â€Å"Youth and Age† make it hard for the audience to figure out or analyze its theme. To the reader, it seems as thought the message is hidden. The speaker means the older you get, the weaker you are physically. In â€Å"A Child’s Laughter,† the poet, Algernon Charles Swinburne, uses images of sound to explain the lines â€Å"All the winds on earth may bring All sweet sounds together† and â€Å"Sweeter far than all things heard.† By this, the speaker is stating that no other harmonious sound in the world is as pleasing as the sound of laughing children. In contrast, Jessica Hagedorn in her poem, â€Å"Sorcery,† does not use images of nature, but decides to use images of vision instead. The speaker states, â€Å"they most likely be walking down the street when you least expect it trying to look ordinary†¦Ã¢â‚¬  Because of this quotation, the reader can visualize a good looking indidvidual standing out in the crowd.One speaker is expressing his or her love of children and the other is expressing lust of the flesh, thus; the type of imagery used by each poet helps in implementing the poets’ message. Moreover, in â€Å"Lullaby,† Richard Rowlands chooses to use the images of emotion to convey the endearing love that a parent has towards his or her child. For example, the speaker states, â€Å"Upon my lap my sovereign sits And sucks upon my breast† and â€Å"Sing lullaby, my little boy, Sing lullaby, mine only joy,† which signifies that because this child is the speaker’s most precious treasure, he will provide for the child the best he could. Lastly, in Coleridge’s â€Å"Youth and Age† the poet uses images of nature to explain how â€Å"Friendship is a sheltering tree†¦the joys that came down shower like, Of friendship, Love and Liberty, Ere I was old.† The speaker feels that life’s joys of friendship, love and liberty are appreciated more when you are older. One poet is expressing the love that a parent has for his child and the other is expressing the affects of growing old, so again, the imagery in each poem helps the poet to develop his message.In conclusion, after each period has undergone careful study, one discovers that in the modern poem, â€Å"Sorcery,† by Jessica Hagedorn, the theme is the most effective. The poet’s use of imagery and choice of language makes the theme easier for the audience to comprehend, than that of any other period. The other poets’ messages seem unclear because their uses of imagery and chooses language only make the themes of the poems more confusing. - 1 - EssayIn Algernon C. Swinburne’s â€Å"A Child’s Laughter,† he uses his own particular rhyme scheme to portray the message of his poem. Each stanza consists of five lines and every fifth line rhymes. For example, in the fifth line of the first stanza the speaker states, â€Å"All sweet sounds together† and in the fifth line of the second stanza the speaker states, â€Å"Wind in warm wan weather.† In Richard Rowlands’ â€Å"Lullaby† there is also a pattern. Each stanza consists of six lines and every fifth and sixth line is the same through out the poem. These repeated lines are as follows: â€Å"Sing lullaby, my little boy† and Sing lullaby, mine only joy.† Therefore, â€Å"A Child’s Laughter† contains an aabbc- ddeec pattern and â€Å"Lullaby† contains an aabbcc-ddeecc pattern. Furthermore, in â€Å"A Child’s Laughter† the speaker addresses children, he states, â€Å"Something seen and heard of men Might be half as sweet as when Laughs a child of seven.† By this quotation, the audience can surmise that the speaker means that there is no sweeter sound he can hear, than that of a child’s laughter. In â€Å"Lullaby†, the speaker’s choice of subject is also children, he or she states, â€Å"Meantime his love maintains my life and gives my senses her rest.† In other words, this child is his or her only reason for living. The reader can infer that these poems are similar in theme because both of their messages stress the innocence and sweetness of children. All of the poems that have been chosen appear to have a common style. In Richard Rowlands’ â€Å"Lullaby† and â€Å"A Child’s Laughter,† by Algernon Charles Swinburne both speakers mediate on his love or passion for children. In Samuel Taylor Coleridge’s â€Å"Youth and Age,† the speaker focuses on the nature of the aging human. Last but not least, in â€Å"Sorcery,† by Jessica Hagedorn, the speaker stresses the beauty of an individual. Because each of these poems mediate or focus on life, nature and/or love, they can be classified as being lyrical in style. There is a drastic change in the use of language from the Elizabethan and the Romantic periods to the Victorian and the Modern periods. In â€Å"Lullaby† and â€Å"Youth and Age,† the poets use words like â€Å"thy† and â€Å"Thou,† when in â€Å"A Child’s Laughter† and â€Å"Sorcery† words like those are replaced with the words â₠¬Å"you† and â€Å"I.† Because the Elizabethan and Romantic poems are written in this manner, they seem to be more difficult for the audience to grasp, however; the use of these words made the poems very easy to classify in periods. The reader can infer that as opposed to all the rest of the poetry, the theme of â€Å"Sorcery† seems to be more straightforward. For example, after reading the lines â€Å"there are some people i know whose beauty is a crime†¦who make you so crazy that you don’t know whether to throw yourself at them or kill them,† the reader knows right away that the theme of the poem is that outstanding beauty in an individual can never be overlooked. In contrast, the lines â€Å"Nought cared this body for wind or weather† and â€Å"When Youth and I lived in’t together,† in the poem â€Å"Youth and Age† make it hard for the audience to figure out or analyze its theme. To the reader, it seems as thought the message is hidden. The speaker means the older you get, the weaker you are physically. In â€Å"A Child’s Laughter,† the poet, Algernon Charles Swinburne, uses images of sound to explain the lines â€Å"All the winds on earth may bring All sweet sounds together† and â€Å"Sweeter far than all things heard.† By this, the speaker is stating that no other harmonious sound in the world is as pleasing as the sound of laughing children. In contrast, Jessica Hagedorn in her poem, â€Å"Sorcery,† does not use images of nature, but decides to use images of vision instead. The speaker states, â€Å"they most likely be walking down the street when you least expect it trying to look ordinary†¦Ã¢â‚¬  Because of this quotation, the reader can visualize a good looking indidvidual standing out in the crowd.One speaker is expressing his or her love of children and the other is expressing lust of the flesh, thus; the type of imagery used by each poet helps in implementing the poets’ message. Moreover, in â€Å"Lullaby,† Richard Rowlands chooses to use the images of emotion to convey the endearing love that a parent has towards his or her child. For example, the speaker states, â€Å"Upon my lap my sovereign sits And sucks upon my breast† and â€Å"Sing lullaby, my little boy, Sing lullaby, mine only joy,† which signifies that because this child is the speaker’s most precious treasure, he will provide for the child the best he could. Lastly, in Coleridge’s â€Å"Youth and Age† the poet uses images of nature to explain how â€Å"Friendship is a sheltering tree†¦the joys that came down shower like, Of friendship, Love and Liberty, Ere I was old.† The speaker feels that life’s joys of friendship, love and liberty are appreciated more when you are older. One poet is expressing the love that a parent has for his child and the other is expressing the affects of growing old, so again, the imagery in each poem helps the poet to develop his message.In conclusion, after each period has undergone careful study, one discovers that in the modern poem, â€Å"Sorcery,† by Jessica Hagedorn, the theme is the most effective. The poet’s use of imagery and choice of language makes the theme easier for the audience to comprehend, than that of any other period. The other poets’ messages seem unclear because their uses of imagery and chooses language only make the themes of the poems more confusing. An Elizabethan, a Romantic, Victorian, and Modern poem Bibliography:

Triangulation in Industrial Market Research †MyAssignmenthelp.com

Question: Discuss about the Triangulation in Industrial Market Research. Answer: Introduction Marketing research plan is crucial to develop the approaches to enhance the performance of the business. Market research enables an organization to understand the current need of the market and to identify the target audience (Andaleeb and Hasan 2016). In order to develop a market research, a research plan is required to carry out the market research. This will give a better understanding of the organization regarding their current market place. This study deals with the market research plan of Houzit the homeware sores situated in Brisbane. Moreover, a revised market research plan will be given in this study in the context of Houzit. OHS or occupational health and safety is an important policy of an organization that needs to follow while developing a market research plan (Palmatier 2017). However, it is important for Houzit to keep privacy of their data while developing the market research plan as the marketing team of Lombard consulting includes search engine optimization and website development. During this approaches data may be theft or damage. Thus, it is crucial for such organization to maintain the privacy of the data. Staff involvement is necessary for the market research plan as the staffs of such organization need to comply with the organizational policies while preparing the market plan. KPIs or Key performance indicators measure the performance level of the staffs in a market research plan. Apart from this, the quality of data that is collected by the consulting team regarding the market research should be checked by the authority to detect the validity and reliability of the data. Houzit needs to communicate its staff members to develop the market plan in order to conduct the market research. It is important for an organization to interact with the organizational staffs and to understand their viewpoints to make a work plan summary (Kienzler and Kowalkowski 2017). Houzit wants to take help from the Lombard consulting group to carry out their market research to enhance their store for lighting fixtures. Hence, the communication can be done via the oral presentation, by using electronic and print media. Managing the resources is a big part to develop a market research plan. Financial resources, human resources, time and energy are the major resources to develop a market research plan (d'Alessandro 2017). In the context of Houzit, they need money to invest in their research plan. On the other hand, they need expertise to carry out the market research, as information needs to be collected based on which the market research plan can be developed. Next, the expertise needs to spend more time on the developing the plan by collecting data. Apart from this energy is another part of that is required to develop a market research plan. The team of the consulting group needs to make a resource requisition form to manage each resource. Identification of the consultants is a major part of the development of market research plan (Zaefarian 2017). The CEO of Houzit has decided to hire Lombard consulting group to carry a market research plan for their new product. lack of experience and lost of credibility are the major challenges that an organization can face during the development of their project plan. Hence, the external consultant supports the organization to meet such changes and to complete the project. The consultant can be selected based on their specialization in the market research, strength, and popularity. However, Lombard is a local consulting group in Brisbane and specialized in the market research for home accessory products. On the other hand, Houzit is situated in Brisbane and popular for homeware, thus, this consulting group will be helpful for their market research. Mechanical and electrical components are required for the lighting fixture that is the planned new service of Houzit. Equipment and technical expertise are required for this new service. However, based on the product materials the suppliers and the providers are selected (Palmatier 2017). Houzit identifies their product material then prepared the list of the suppliers based on their capacity to supply such materials. Australia wide survey and Australian Chambers of commerce are selected to supply the service materials. Revise the contract made with the external contractor The manager of the market research needs to revise the contact that has been made with the Lombard Consulting group in order to carry out the market research plan for Houzit. The CEO of such organization has given $1500 to the manager to complete the entire market research. The time is 8 weeks to conduct the market research. It is crucial for an organization to make a proper plan with the consultants that can meet the entire requirements of an organization (Xie et al. 2017). However, 9 weeks will be helpful to develop the plan and to conduct the market research instead of 8 weeks as the manager needs more time to prepare the entire report after the proper investigation. Therefore, the budget needs to be increased to $1600 as the market research includes many activities, which require more financial support. In a market research plan, monitoring is crucial to measure the progress of the taken activities (Ind et al. 2017). The market research report is in progress however, some phases of the research project are not completed within the time. As for example, documentation process is one week late according to the case study. On the other hand, identification of the research techniques is one week late. 1 week needs to identify the source of information, as it could not be completed within the scheduled time. Apart from this identification of the research participants and development of questionnaire are completed on time. The work activities of the development of a market research plan include identification of the research goal, selection of the supplier and external consultant, which are crucial to complete a market research (Kuhn and Baumann 2017). In the context of Hauzit they have selected Lombard Consulting group and this consulting group consists of various activities. They need to carry out a proper market research, which includes the industry overview, identification of target audience, business environment, competitors analysis and detection of current market demand. Contractor performance Measurement of the performance of the external contractor is a crucial part of the market research report (Palmatier 2017). In the context of Hauzit, the contractor of the Lombard consulting group required more time as they fail to complete some phases of the research project within the scheduled time. According to the consultant, they have faced issues while working with the store manager, as a result, their performance has decreased. They have requested for the data of internal customers and the company has denied providing it. This affects the performance of the contractor. Therefore, the contractor failed to finish the budgeting and development of the research project on time thus their performance is not too good as the organization expected. According to the market research report of Hauzit, it has been received that there is a great demand for the lighting fixtures in the Queensland and the Western Australia. However, in this particular market, the size of the home-ware business comprises $130 million and the lighting fixtures category covers $22 million in the year 2009 and 2010. The growth of the Australia is 3.2% pa this ensures the long-term growth of this current service in Australian market. Analysis of the target market is crucial in the market research report (Ind et al. 2017). According to the report of Lombard consulting group, the households of Brisbane those are involved in renovation and new dwelling are considered as the target market of Houzit's lighting fixtures. As per the statistical data, there are 45,000 households p.a in Brisbane, those are involved in the new dwelling. The age group of the target customers ranges from 25 to 45 years and their annual income is 110,000. On the other hand, the househo ld spends $560 for the home-wares, which ensures that the new service of Houzit's will be beneficial to increase its customers number and its sale. On the other hand, the economic, technological, social and political factors are also analyzed in the report. Economic factor reveals that the GDP of Australia is 3.2% and the unemployment rate is low. Therefore, the government has taken initiatives for the home-ware, which reduces the use of the resources and minimizes the waste. The technology focuses on the high internet use in the area of the target market and the customers focus on the environmental sustainability. It is important to analyze the external environment to understand the current market of a business (Ahammad et al. 2017). On the other hand, competitors analysis of Houzit shows there are 12 competitors in the existing market. Validity of the data present in the project Validity and reliability of the data need to check within a project as based on the existing data the entire project plan will be developed (Hign 2016). Expert judgment will be helpful to determine the reliability of the data. The manager has to aware of the location and the availability of the data sources based on which the entire report is conducted. Taped interview, original response to the customer survey and focus group analysis are crucial. It is important for the manager of Houzit to cross check the references and carry out a physical identification of the document sources. The Scientific method, testing and careful observation should be taken to ensure the validity of the research data. This current research includes the market research data and information regarding the new service of Houzit. The main objective is to consult with a contractor and to prepare the activities to conduct a market research. It is important to make relevance between the research objectives and the findings (Ahammad et al. 2017). The objective of this report is to develop activities to carry out a market research plan. Hence, from the findings, it has been received that the consulting group has made a proper market research based on the current market position of home-ware in Brisbane. It has been received from the findings that a target market analysis also includes in the market research report. Hence, it can be said that the research objective focuses on the activities to complete a market research report and the findings of this report also highlight on the activities that are taken in the market research. The effectiveness of the research plan can be measured by the project performance (Giuliani et al. 2016). In the context of Houzit, they have made a research plan with the help of the Lombard consulting group. However, it has been received that from the given scenario, that this consulting group and the CEO of Houzit have set many activities in the project's plan. As for example, market research, competitive analysis, economy, and technology. The project report also focuses on these specific areas and ensures that the project performance has matched with the research plan. Review of the stakeholders feedbacks and recommendations The line managers give feedback that Lombard consulting group did not make a clear communication with the store managers. Therefore, such consulting group did not interact with the customers day by day. On the other hand, the buying manager of Houzit said that the report of the consulting group was good and matched with the organizational concept. Thus, the manager needs to take more ideas from such consulting group. On the other hand, the CEO also gave congratulation to the consulting group as they have done the entire project within a short time frame. The monitoring process of the research project includes continuous observation. It is important to make a stakeholder analysis to understand the effectiveness of a market research project (Carter 2016). The consulting group needs to make more communication with the customers and the store managers of Houzit as it will help them to understand the current market trend. On the other hand, the consulting group needs to monitor the entire process properly and to check the validity and reliability of the data. Conclusion The above study deals with the development of the market research report in the context of Houzit. This organization has hired Lombard consulting group to carry out the entire market research and to prepare a proper report with authentic data. However, in this section a revised report has been proposed that reveals the findings of the market research report. It has been found that the consulting group made the report properly while in many phases of the research they failed to complete the activities within the time. On the other hand, there are some loopholes in the research process of the Lombard consulting group that need to be covered. 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